Rippll Case Study

Supermarket Footfall

A popular Supermarket brand wanted to measure the uplift in Footfall as a result of a mobile ad campaign. The key challenge for them was to compare both the uplift in Visits and also Time spent in store.

Brief

Find out if mobile campaign drives more visits

Action

The Media Agency that ran the mobile ad campaign used a Rippll Footfall Report to compare the consumers exposed to the ad campaign to a control group who didn’t see the campaign. The report template chosen included the time and frequency of the visits

Result

The report showed that consumers exposed to the campaign made 10% more incremental visits than the control group and also that the exposed group spent 18% more time in store resulting in higher spend, hence the campaign was deemed a success.

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