As the year draws to a close and many of our clients are closing up shop for the festive period, Rippll CEO Doug Chisholm reflects back on what has been a transformational year.
Rippll has worn many different hats since it’s inception in 2008, from serving the first location based ads in Europe to developing innovative push messaging services for app owners. At the risk of it sounding cliché I firmly and honestly believe 2017 has been the most exciting year yet.
2017 has seen Rippll cement it’s unique place within the advertising and marketing space. Our media agnostic position in the market places us perfectly to be able to offer independent 3rd party measurement which adds integrity and transparency to the advertising eco system. I am proud of the position that we have taken, being uncompromisingly dedicated to quality and accuracy. Advertising is often derided as an industry of smoke and mirrors, it’s a pleasure to have developed a methodology we are proud to share.
We’ve measured the success of campaigns for some amazing brands and their agencies. In April we helped MEC audit their current location partners and were able to point out the varying level of quality of services in the market. It’s been very exciting to see the industry becoming more and more aware of the realities of location data, it’s limitations and it’s uses.
We have onboarded over 600 mobile loyalty apps this year, this tie our SDK data to human verified visits. Adding Human verified data means that we can build our machine learning on a set of data that verified as being correct by actual human beings not magic AI. Owning our own data also means that we are in control of enforcing rigorous GDPR level compliance standards. We can guarantee that this data is opted into and that there is a process for the deletion of user data upon request.
I can’t wait to see what 2018 holds. We’ve managed to get Rippll in the best place possible with our GDPR compliance and we are happy to share what we’ve learnt so far. In order to protect app user data we’ve also launched Bitqueen. This is a new product designed to manage user opt ins and deletion requests. Having an in house compliance product (that we are happy to share upon request!) is a great piece of reactive innovation that has already proved incredibly popular with our app owner partners.
It’s not an understatement to say it’s been an incredible year. We will continue to innovate, research and look forward. we’ve grown the team this year and moved into new offices and will be looking to add more people to our Commercial team so if you are looking for a new challenge in 2018 then please reach out.
Merry Christmas and Happy New Year!