The partnership is looking to enrich location data insights using a new and unique approach.
Rippll and Adbrain are joining their unique expertise to enrich consumer insight and bring a truly holistic approach to location based market insight and consumer research.
In combining cross-platform consumer insights with real time footfall data – the partnership will be able to further enrich insights, and truly understand each customer’s unique journey and behaviour.
Doug Chisholm, CEO at Rippll: “We are delighted to work with Adbrain in this exciting partnership. This partnership will look to deliver seamless insight to further improve understanding of customer behaviours, and in turn help brands improve their marketing efficacy.
“Adbrain’s ability to map customers across devices combined with Rippll’s Real Time Location Database will enable us to provide truly holistic insight into consumer behaviour.
“This partnership will add a new and unique dimension to data insight. Where previously, consumer insight could be lost between devices or lost between apps and mobile web, we are now able to bring together cross device and cross platform insight to create a rounded understanding of each unique customers.
“This is really an exciting change in direction for research, data and analysis.”
Gareth Davies, CEO at Adbrain: "We are thrilled to be working with Rippll to solve customer identity by helping enhance their footfall analysis. We are looking forward to a successful partnership."