Independent footfall attribution
Rippll are the leading independent footfall attribution company that help media agencies measure the uplift in store visits following exposure to advertising. Because we don't serve media ourselves we are able to work with and measure all parts of digital advertising and already help many Publishers and DSPs to add footfall attribution to their campaigns which helps them win more campaign rebookings.
Show agencies how many dealership visits your campaigns drive
We provide an IAB compliant tracking pixel so we can see what devices you have exposed to the ads
We cross check the exposed IDs to our data pool of location app users to find a panel of users that have seen the ad and consented to our location tracking
We check if those handsets have made store visits and report back in a daily feed or via an API integration so you can optimise and tell the agency what store visit uplift you are driving
The business model is a simple Win Win. We charge a small CPM for our basic uplift measure which you can pass on or markup when you sell into media agencies. Or you can buy fixed fee Insight Reports for agencies that are continually rebooking hence the investment in Rippll Attribution is helping you lock in repeatable revenues