GDPR in Ad Tech
Did the innovative reuse of data invented by Ad Networks start a ticking time bomb that GDPR is about to expose? Or is GDPR a huge opportunity for compliant Ad Tech companies to
differentiate from the crowd and win more Agency business.
In this document we discuss how companies are implementing changes to become GDPR
compliant and how much of that will directly apply to ad tech. Also what media agencies and ad tech vendors might do to as first steps given the lack of official guidance currently available.