Rippll Case Study

Sales uplift report

A popular chocolate brand wanted to measure the uplift in sales that resulted from exposure to advertising on social media

Brief

Measure the sales uplift driven by social media

Action

The brand that ran the social media campaign used Rippll's transaction panel to compare consumers exposed to the ads with those that weren't. Rippll collected receipt data from it's shopping apps for all the consumers and compared the two groups to deliver a sales uplift statistic for the panel.

Result

The report showed that consumers exposed to the campaign made an average of 1.5 additional chocolate purchases in the next 30 days resulting in a spend uplift of £1.10 per unique user reached by the ad campaign .

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