Rippll Case Study

Location optimisation

A leading Location Based Ad Network wanted to win a campaign rebooking by proving that their campaign delivered the most consumers into supermarkets. The key challenge was to optimise during the campaign then then be able to show the improvements as measured by a 3rd party.

Brief

Find out if the mobile ads this particular DSP served drove the most visits in store

Action

The DSP partnered with Rippll to get access to Rippll Campaign Dashboard to observe store visits day by day from their ads versus a control group. During the campaign the DSP were able to optimise to the best performing ads and hence drive more visits than competitive DSPs on the same campaign

Result

The Media Agency were so impressed by the 32% uplift in incremental store visits during the middle of the campaign that they chose this Ad Network to take 75% of the subsequent campaign rebooking budget.

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