Rippll Case Study

Automotive Footfall

A popular Automotive brand wanted to measure the uplift in Footfall to dealerships as a result of a mobile ad campaign. The key challenge for them was to be able to analyse visits to look for signs of Test Drives

Brief

Find out if mobile campaign drives higher quality visits to dealerships

Action

The Media Agency that ran the mobile ad campaign used a Rippll Footfall Report with additional Insights to compare the consumers exposed to the ad campaign to a control group who didn’t see the campaign. The report template chosen included the time and frequency of the visits as well as handset movements during visit.

Result

The report showed that consumers exposed to the campaign made 20% longer visits than the control group and also the additional Insight analysis showed handset movements around the local area that mapped closely to Test Drives, hence the campaign was deemed a success.

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