Rippll Case Study

Audience Verification

A leading Media Agency wanted to Verify the accuracy of the Location Based Audiences they buy for targeted ad campaigns. They used the Rippll DataPool of “always-on” app users to score the accuracy of the Audiences.
 

Brief

Find out which Location Vendors have the most accurate GeoData

Action

The Media Agency used the Rippll Verification Dashboard to upload several Audience Segments from their Location Vendors for comparison 

Result

The agency was able to better understand the accuracy of all their Location Vendors and hence better invest their Mobile Ad Budgets for the best ROI. Furthermore they figured out that some Vendors have better data for smaller campaigns and other have more useful data for large scale campaigns, hence deepening their relationships with Vendors.

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