Hi, We're Rippll
An app technology company based in the heart of London's Tech City. We make messaging more relevant for brands and consumers using apps and location
Awarded Most Effective Location-Based Service by Mobile Marketing Magazine.
Apps have given brands permission for very personal interactions, we are helping brands to realise this opportunity by using our profiling & targeting technologies
We build bespoke Location & Loyalty apps that have the smartest backend tools
The UK's leading location-based targeting platform for advertising and push messaging.
Publishing tools to get mobile websites listed in the app store and enable notifications
Mobile loyalty apps for small businesses with high-margin reseller program & self service CMS.
Push messaging service with user profiling tools for news, social and transactional apps.
Our work speaks for itself
“With over 70 salons nationwide being able to view footfall in our app is crucial. Rippll allows you to do this and is incredibly simple.”
Lara Beard - Marketing Manager, The Tanning Shop
News, comments, and advice on apps, location and push messaging from the frontline of a leading tech company.
Apple strengthens location privacy in iOS 8
Apple have made a move to further strengthen the privacy controls iPad and iPhone users will have in the next update of their mobile operating system, iOS 8.
Up until now Marketeers have been able to scan the wifi 'MAC' Address of a handset (a hardware defined, fixed identifier) any time the handset passes a wifi access point without the handset owners knowledge.
By recording this MAC Address and the location of the wifi access point Marketeers were then able to build up location based profiles of users or spot users approaching a building, such as a shop or shopping centre.
Apple will now be replacing the identifier that wifi access points read from the handset with a randomised identifier so that the user cannot be tracked without knowing it.
So if Marketeers wish to build location profiles of users or offer 'welcome' offers to handsets that enter their shop they must use the Location Services that are available to developers in iOS which prompt the user to opt-in to the tracking of this data.
At Rippll we never liked the MAC address tracking and have been using the opt-in Location Services since they were made available, an example of how we use Geo-fencing in iOS to track users around a Shopping Centre can be found in the Hammerson Shopping Centre apps; Kudos Oracle and Kudos Highcross both of which use our Geowave SDK to offer users discounts via notifications as they approach, navigate and leave the shopping center. Download the apps here to have a play:
Oracle Kudos App
Highcross Kudos App
London24 is now in the app store!
Today we are happy to announce that one of London's best news sources can now be downloaded to your iPhone. Working closely with Archant we have managed to customise our Appsplash platform to now produce high quality news apps with fully customisable design and this is the first example of what can be achieved.
The app features London news, Football and Entertainment content as well as Competitions and Motoring. We have an Android version soon to be released as well as an iPad template that provides a fantastic sofa experience. The best part of all is that it features the very latest version of pushdrop, our smart messaging system so readers can get news alerts based on where they use the app and what they read most.
Download it today from the app store - here
Can the right Push messaging convert more abandoned carts?
With the surge in mobile app adoption and a growing mobile audience its only a matter of time before large retailers begin to act on millions of abandoned in app baskets.
Triggered push messaging linked to checkout behaviour should be an integral part of any ecommerce app strategy. Compelling push offers are undermined when they lead to the home screen of your app. Leaving a cold trail once a user takes action wont help conversions and thats where the pushdrop team can help.The reality is that not all retailers have fully exploited there push messaging to deeplink users back to abandoned carts. Push triggers work best when creating the shortest user journey to purchase. Mobile commerce apps should be more personalised when considering push.
If you would like to get more from your push notification strategy we'd love to hear from you.
Push messaging is ultimate brand engagement tool
Push messaging is a powerful channel for marketers when used right. Yet the recent OtherLevels' 2014 Retail Mobile Messaging Study highlighted some startling stats. Sixty-two percent of the top 100 retailers prompt mobile app users to opt into push notifications, but amazingly only 31 percent of them sent a push notification. With the reluctance to harness the power of push messaging to date, we are sure 2014 is the year this will change. The time to use contextual push messaging and leverage the power of mobile to make things better is here. The right push messaging strategy from day one will deliver huge benefits.
EasyJet's recent adoption of push notifications to transform the way that they communicate with passengers, will be a great case in the travel sector.
Peter Duffy, Commercial Director, Customer, Product and Marketing, easyJet Group, said: “The. It’s yet another way in which easyJet is using technology to keep our passengers informed.
“We’ll be providing them with targeted messages and helpful reminders at various steps of their easyJet journey to make things even easier for them when they’re on the move.”
Proactively informing app users about their specific flight will see the Easyjet App become your airport companion. What better way to engage a loyal flying audience!
Passengers can choose to receive push notifications informing them when online check-in opens, when travel documentation information needs to be added to a booking, and when their flight status changes.
GPS geo-targeting superior to IP address geo-location
Using IP addresses for country level geolocation analysis is 60 to 95% accurate as they can be attributed to a specific nation. The problem is when we look at regional level in the UK. IP addresses are associated with the geographic location of major ISP hubs, therefore, the user information we get is not actually the location of a particular IP address but rather the location of those hubs. Using inaccurate location data for analysis leads to confusion and, worse yet, disruption of businesses. Facebook, for example, uses IP addresses to provide geographical information instead of profile information which users voluntarily fill in and when the two are compared against a known set of users there is a large discrepancy in the IP-based location data.
The solution to this problem is geo-targeting via GPS. Geographic analysis for mobile phones is remarkably accurate since it relies on the locational data derived from its GPS receiver or the nearest mobile signal towers, rather than phone’s IP address. The good news is that many new laptops now come with GPS chips. Bare in mind the source of your information when you receive location-based reports for your analysis.
90% of US mobile advertisers use geo-targeting in Q2 2013
According to the latest quarterly report from xAd, 90% of brand advertising campaigns in the U.S. employed some form of geo-precise targeting techniques during the 2nd quarter in 2013. Rippll offers marketing location-based features such as Geo-targeting messaging, geo-fencing and heatmap with real-time analytics. Geo-friendly marketing techniques will continue to grow in the coming years as mobile shoppers increase.
In-app ads more effective than mobile web ads
Here is another reason to consider making a mobile app. 378 U.S. mobile ad campaigns from May reveal that users clicked on in-app ads 1.53% of the time versus 1.12% for mobile web ads. According to Opera Mediaworks, it is easier to interact with users through in-app ads, which provide better rendering, better videos and more animation.
Overall ads have flexibility to present much more in an in-app context. Currently, the number of ad campaigns and impressions for in-app is about 2/3 of mobile web. With the popularity of rich media ads, we expect more ad spend in mobile apps in the near future.
Cards become the best design pattern for mobile
Cards have always been a great medium for communicating information and stories. Asian cultures used them for games in the 9th century. Trade cards helped people find businesses in 17th century London. There are many forms of card we use in our modern lives, from credit cards, IDs, coupons, greeting cards to storyboards. As we increasingly use portable screens for our personal and professional activities, we notice that cards are becoming the popular design pattern for mobile devices.
Aggregated content can be broken down into digestible categories or individual components and compiled in an organized fashion as cards for mobile technologies, letting us access a wealth of data with unprecedented speed. These cards could be different depending on things the following: person’s interests, preferences and behaviour; their location and environmental context; their friends’ interests, preferences and behaviour; and a targeted advertising eco-system.
Realizing that cards are an effective way to distribute information and present content, many notable companies are introducing their mobile services in card format such as Twitter Cards, Google Now, Pinterest, Spotify and Vevo. These services are taking advantage of the flexibility of information being stacked to accommodate varying mobile screen sizes. Knowing that mobile is the future of your business, keep in mind cards are becoming the best design in communicating with your customers.
Retailers choose native apps over mobile web
According to new research by Artisan, a U.S. mobile experience management firm, about 75% of 200 retail executives for m-commerce and marketing consider investing in a native app experience as one of their top priorities for 2013. Interestingly, 2/3 of retailers believe that native apps will bring better mobile user experience than mobile web and 71% feel apps will be the number one consumer touchpoint over the next few years.
Through mobile apps we can expect potential for incredible user engagement and revenue opportunities. Including appropriate app features and real-time analytics in your mobile app will be the key to successful mobile retail marketing.